Sexy shapes, graceful curves, an authentic world for motorcycle and car fans. All of this is offered by the ACI showroom.


End Client: ACI

Contractor: MORIS design

Created: 2013

ACI decided to go on their own way. In their showroom and the nearby call-center. The goal of the ACI is to satisfy both, motorcycle and car fans alike, and fight the rivalry between them. That is why we have chosen to show them two separate worlds. The section devoted to cars is based on the design of car interiors, their dashboards, graceful curves of modern ergonomic interiors of passenger cars. And in the motorcycle section we closed the world of bikers into a "helmet" in which they feel free and liberated. The whole moto space evokes an iconic rib of the engine.