Two premium brands in one shop-in-shop location. Pretty together
and with the stamp of exclusivity. Where? In the Alza.cz dispensing area. The brand "store" of premium brands from the electrical segment is moving there.
This trend has been evident for the last few years and thus allows not only great visibility of the products themselves, but also direct interaction with customers, when it is
within the space it is possible to organize, for example, cooking shows or demonstrations of work with the appliances themselves. And all this provided the purchase on the Internet with a possible up-sale at the point of issue.