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Burkies - a new street food brand
Bur means "to spin" in Turkish. Bur as a burek and also Burkies as its westernized form tuned into popular English. This is the basic premise of the new brand, which combines the best of its Eastern heritage and the Western world. The brand carries out the movement of the dough, its rotation and rolling into super thin layers. It spins, creating new flavors and aromas inspired by the West and also Czech taste preferences. Colours evoke an appetite, attract with their contrast and unique morphology. It brings freedom, it makes you move and going.
Tvorba loga
Burkies is not just a brand. It's also a lifestyle ...
Aplikace na pivních obalech
Like the Earth, the Burkies revolve around their axis, as does our dynamic life, creating spirals in it. It brings from its foundation a tornado of excellent non-traditional flavors. In the brand, we connect the product with space, inspiration and even tradition, spinning evokes movement, fun, speed and uniqueness. The circular basis refers to tradition, spinning the dough for speed, movement, entrepreneurship and fun. In the same way we created
also the slogan "Just Roll", which amplifies the idea and complements the overall communication of the brand in a playful and free form.
A to je... Burkies
Příklady komunikace
Brand identity
and communication
In addition to the brand, we also designed a comprehensive corporate identity for the client at Burkies, we developed a number of packaging types, including the development of our own unique Burkies box, and we recommended a comprehensive communication style to the client. We also created an extensive brand manual containing a number of applications that help the brand to communicate clearly and consistently.
Alena Kučerová
marketing manager, SEMAG sro
At the beginning there was a word, and the word was from Ondřej! The moment he said "Burkies", we knew that Alice and Ondřej were the right people we wanted to work with "Burkies". Gastronomy is a field associated with emotions and emotions also accompanied the birth of our brand. Emotions in the best sense of the meaning. We started on a green field, starting with the brand name, logo, the whole visual identity, packaging… and are slowly moving towards retail. Energy, sensitive creative invention, art: hitting the black, professionalism and a personal approach are just some of the fragments of cooperation. Overall, we would definitely recommend working with the Brádka design studio.
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