Optika Anděl - brand of angel opticians
We created a extensive brand and brand identity for Optics Anděl and modified the elements in their first store in Smíchov area. This was followed by an interesting retail concept of the new optics at Národní Street in Prague. However, unlike the original angelic optics, it remains in the form of a concept thanks to the corona crisis.
Inspiration by an angel
and Snellen board
By combining Snellen's board with the shape and elements of an angel, it laid the foundation for the simple logo of Optika Anděl (Angel Optics). The initial letter "O" at the top as a head and a halo is supplemented by a simple typography continuing on in principle of a rotated Snellen board, which we know as a test basis for an eye examination.
The logo thus gained symbolic simplicity and legibility. The basic color combinations of black and blue are complemented by playful colors that select individual individual parts of optics and marketing communication.