Angel Optics at Národní street
We didn't just create an comprehensive brand for Optika Anděl (Angel Optics). But also an interesting concept of a new store at Národní street in Prague, which aimed to sell the "national" design glasses from Czech designers. The store attracts with its novelty, decadence
and the angelic ethereality of the customer inside, where he will be welcomed by a modern, fully functional and unique interior full of unexpected details.
Sales counter as angel wings, backlit pearl polycarbonate wall for glasses, kerosene wall surfaces and accessories in combination with soft mint and pink colours evoking an atmosphere of relaxation and comfort. The floor, with its new pattern and materials, evokes the original Neo-Baroque appearance of the house from the beginning of the 20th century and adds tradition to the store. Concrete elements, on the other hand, calm the space and connect it with modern minimalism. The interior also deals with details such as glass displays, rotating mirrors or an intimate zone with a decadent touch for eye examination.