What is important here is the orientation, clarity, speed, modularity necessary for the various places where the shops are located. All this in connection with transport junctions and crossings, the dynamics of shopping, limited shopping time, linearity, a strong shape connection to the logo. And so a concept was created that is contrasting, in motion, excites and attracts on your travels with the exterior with a clock.
It won't limit you. It will help you meet your current needs. Here and Now.