Unique container shop-in-shop store offers an unconventional form of beer sales.


End customer: Heineken

Contractor: MORIS design

Created: 2016

Solitary, efficiently illuminated shop-in-shop is placed in the Albert hypermarket in Brno and offers an unconventional opportunity to buy not only beer of the local brand, but also the associated merchandise. The whole shop-in-shop is placed in a container box to lure customers as if they are walking through some marketplace. The area adores the symbols of the city of Brno in the form of strong stories, offering to the local patriots something extra. The built-in refrigeration technology is included, and in the future it is also possible to place fresh beer tap equipment in the area.