The retail concept for the largest drugstore network in the Czech Republic was created, including development in over a year. We managed to get a lot of emotions, femininity, tenderness, and care into the stores. And because the customer is mostly a woman who wants to feel like a princess, we made her journey more pleasant with nice details such as luxurious-looking walls full of decorative cosmetics, tempting to try and buy. These allow you to really try cosmetics on your skin, even with the possibility of day or night make-up in the proper light set, which was a revolutionary novelty in the segment of mass brands at that time. Part of the stores is also a children's corner, which we will allow women to put their children aside for a while and just run into their world. Coffee is a matter of course. Free for Aunt customers. Proper lighting of the store was also key.
The aunt of the drugstore trod the pioneering direction in drugstore shopping